Anima Dinamica

Naming & branding of a new design studio.

About the project

In 2008 I founded a design studio with other two collegues, and we wanted to find out a new name.
The name we choosed was Anima Dinamica (a soul that is dynamic), that come out from a previous naming work I did in H3g. The name wanted to give a valence of continuos innovation and exploring, qualities that are essential for a designer. The two words "Anima Dinamica" thanks to the alliteration have a nice rhythm when pronounced.
The idea of the logo design is ironic and full of diverse significances. In the shapes it's possible to see a balloon, a light and a sperm. The balloon is flying and is the symbol of freedom and movement. The light is the symbol of the idea, a smart solution. The sperm is a symbol of a new life, of something new that is starting.

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In short

Name: Anima Dinamica
Work: Naming and branding of a new design studio
Year: 2007
Role: Co-Founder, Anima Dinamica Design Studio
Design: Bettina Di Virgilio

Bettina Di Virgilio // Designer - Milano, Italy - p.iva 01067650521

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